Search Visibility

Built for search.
Built for AI.

Google search, AI-generated answers, and AI chat tools are three different games now. We build the foundation for all three. Not a promise of rankings. A real structure that can compete in each one.

Three Ways Customers Find You

Search, ask, and talk to AI.
Same customer, three paths.

A homeowner might type a search into Google, ask a voice assistant a question, or open ChatGPT and just ask. Each path needs a different kind of work behind the scenes.

SEO
"roof repair near me"

They type a search into Google and scroll a list of results.

AEO
"who's a good roofer near me?"

They ask a question, and Google or a voice assistant pulls one direct answer.

GEO
Asks ChatGPT directly

They open an AI tool and ask, with no search results page involved at all.

SEO

Search Engine Optimization

The traditional work of helping your website show up and rank well in Google's regular search results. This is the foundation everything else is built on top of.

Example searches
"roof repair near me"
"roofing contractor Seattle WA"
What we work on
  • Service pages built around real search terms
  • City and service-area targeting
  • Technical setup: schema, metadata, site speed

What we don't promise: a #1 ranking or a guaranteed spot on page one. No one legitimately can.

AEO

Answer Engine Optimization

Structuring content so voice assistants and "answer engines," like Google's AI Overviews, can pull a direct answer about your business, sometimes without the customer clicking a link at all.

Example questions
"who's a good roofer near me for storm damage?"
"what should I ask a roofer before hiring them?"
What we work on
  • Direct-answer content near the top of key pages
  • FAQ sections written as real question-and-answer pairs
  • Structured data so answer engines can read your page correctly

What we don't promise: that an AI assistant or Google's AI Overview will choose your business as the answer. We don't control that, and no agency does. Read the full guide →

GEO

Generative Engine Optimization

Making sure your business information is accurate and clear enough that generative AI tools like ChatGPT can cite or mention it by name, even completely outside of Google.

Example prompts
"recommend a reliable roofer in Seattle"
"compare local roofing companies for me"
What we work on
  • Clear, factual business info published consistently everywhere
  • Content that reads like a real answer, not vague ad copy
  • Consistent name, address, phone, and service details

What we don't promise: that ChatGPT, Gemini, or any AI tool will recommend your business by name. We do not control what a third-party AI model decides to generate, and neither does anyone else selling this service. Read the full guide →

What We Actually Build

The structure behind
all three.

01

Service Structure

Give every major service its own clear page, not a paragraph buried on the homepage. That's what gives a service a place to rank on its own.

HOME └── ROOFING ├── Roof Replacement ├── Roof Repair ├── Commercial Roofing └── Flat Roofing
02

Local Relevance

Cities and service areas are built into the site's architecture from day one, not bolted on later as an afterthought.

Seattle Bellevue Tacoma Everett
03

Search Foundation

Metadata, heading structure, internal linking, schema markup, responsive layout, and crawlability. These are the parts Google actually reads.

Title Tag Meta Description Schema Alt Text
04

Clear Answers

Real questions get real answers, written so both people and AI tools can find them fast. This is the AEO work underneath the page above.

FAQ Blocks Direct Answers Question Headers Schema Markup
05

Brand Signals

Your website and Google Business Profile should reinforce each other, not compete or contradict one another. Read the guide →

Profile Setup Hours Reviews Photos
06

Ongoing Improvement

None of this is a one-time setup. We keep improving the site's structure after launch as your services, cities, and content grow. Read more in the Contractor Growth Library →

What We Don't Promise

Real search visibility, not guarantees.

A homepage alone
isn't a search strategy.

See what a real search visibility structure looks like for your trade and city.